Purple Cow: Transform Your Business by Being Remarkable
A Nonfiction, Business, Entrepreneurship book. consumers, were too busy to pay attention to advertising, but...
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth...
Download or read Purple Cow: Transform Your Business by Being Remarkable in PDF formats. You may also find other subjects related with Purple Cow: Transform Your Business by Being Remarkable.
- Filetype: PDF
- Pages: 144 pages
- ISBN: 9780141016405 / 0
HyyODY1Rj_-.pdf
More About Purple Cow: Transform Your Business by Being Remarkable
In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible. Seth Godin, Purple Cow: Transform Your Business by Being Remarkable // consumers, were too busy to pay attention to advertising, but were desperate to find good stuff that solves our problems. Seth Godin, Purple Cow: Transform Your Business by Being Remarkable // The hard work and big money you used to spend on frequent purchases of print and TV advertising now move to repeated engineering expenses and product failures. If anything, marketing is more time-consuming and expensive than it used to be. Youre just spending the money earlier in the process (and repeating the process more often). This is worth highlighting: The Purple Cow is not a cheap shortcut. It is, however, your best (perhaps only) strategy for growth. Seth Godin, Purple Cow: Transform Your Business by Being Remarkable //
I like Seth's blog and books, this one too is not bad, but very repetitive. I got a bit bored reading it. May be I am too late to read it now, hence, the boredom. The book itself and its message are not a purple cow to me anymore. I listened to Purple Cow's audio book read by the author. While much of the content may have proven fresh in 2003, the book feels dated to read at this time and age. That is the content is true and relatable, but you may have read or heard about it a dozen times already in a more contemporary light.The message of the book is summerized... Purple Cow tells how the traditional 4-Ps of marketing is lacking to move consumers in current day's media noisy market place. Marketing Guru and author, Seth Godin defines a new ' P ' that stands for 'PURPLE COW'. He coined the term PURPLE COW to mean a product or service having achieve huge differentiation, innovative and scores high...
