
Marketing Research: An Applied Approach
A Reference, Business, Research book. mech
Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. - Two new chapters devoted to qualitative research to ensure the student fully understands why qualitative research is conducted, how it is conducted and the way in which...
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- Filetype: PDF
- Pages: 816 pages
- ISBN: 9780273657446 / 273657445
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