Nov 11th, 2016
Dangerous Company: Management Consultants and the Businesses They Save and Ruin

This is an alternate cover ed. for ISBN 0140276858.As the millennium approaches, management consultants have become ubiquitous--and extremely powerful. Often using secretive methods and usually drawing huge fees, they regularly make decisions that might affect thousands of people and cost billions...

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Sep 23rd, 2016
Ultimate Guide to Facebook Advertising: How to Access 600 Million Customers in 10 Minutes

Covers critical updates including:-Targeting by birthday, family status, and more-Pinpointing who is seeing your ads-Managing impressions per ad to avoid ad fatigue-Using Sponsored Story Ads—the newest advertising categoy-Creating a Facebook businessp and...

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Accidental Genius: Using Writing to Generate Your Best Ideas, Insight, and Content

When it comes to creating ideas, we hold ourselves back. That’s because inside each of us is an internal editor whose job is to forever polish our thoughts, so we sound smart and in control, and...

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App Empire: Make Money, Have a Life, and Let Technology Work for You

A guide to building wealth by designing, creating, and marketing a successful app across any platformChad Mureta has made millions starting and running his own successful app business, and now he explains how you can do it, too, in this...

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Value Proposition Design: How to Create Products and Services Customers Want

If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage...

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The Idea in You: How to Find It, Build It, and Change Your Life

Take your passion and make it happen with The Idea In You by Martin Amor and Alex Pellew Do you have an idea in you? A hobby, a project, a product ... something that could change your life?The Idea in...

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The End of Business as Usual: Rewire the Way You Work to Succeed in the Consumer Revolution

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Tagging: Putting the "We" in Web

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May 29th, 2016
It Is What It Is, or Is It....: All about Business

It Is What It Is, Or Is IT...All About Business bridges the thinking between the traditional business world and the psychology of generating peak performance. In this book you will find insight into the thinking...

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Business Stripped Bare: Adventures of a Global Entrepreneur

In Business Stripped Bare, Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile...

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Aug 4th, 2017
Marketing Research: An Applied Approach

Marketing Research: An Applied Approach is aimed at students studying marketing research at undergraduate and postgraduate level. This new edition of Marketing Research: An Applied Approach builds upon Birks' well received European adaptation of Malhtora's classic text whilst also drawing on the strengths of Malhotra's most recent US edition. It...

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Sep 14th, 2016
Transformative Entrepreneurs: How Walt Disney, Steve Jobs, Muhammad Yunus, and Other Innovators Succeeded

Entrepreneurs are the key to any successful new business. But having a good idea is not enough . . . too many good ideas fail at the execution level. Meticulously researched with fresh...

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May 26th, 2016
The Invisible Sale: How to Build a Digitally Powered Marketing and Sales System to Better Prospect, Qualify and Close Leads

Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates--painlessly! In...

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Boss Life: Surviving My Own Small Business

When columnist Paul Downs was approached by The New York Times to write for their “You’re the Boss” blog, he had been running his custom furniture business for twenty-four years strong....

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Adapt: Why Success Always Starts with Failure

Author Q&A with Tim Harford So are you an economic missionary, or is this just something that you love to do? It began as something that I love to do--and I think I am now starting to get a sense...

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When We Have Failed-What Next?: God's Answer to Our Failures

We all have failed. Cringing under the awful sting of regret and disappointment, we ask the familiar question: “What next?” We feel that our life is over, that we will never recover, that we...

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Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Welcome to Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-Year Symphony, and ROFLCom Memes Will Help You Create and Execute Breakthrough IdeasA Culturematic is...

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May 2nd, 2017
Tease Play

She could save him. But he could destroy her. Aria Chance Lawrence is everything I can't stand. Filthy, cocky, possessive football player. He has the worst reputation in the league. I was asked to pose as Chance’s girlfriend just to save him from a scandal. It was...

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The Lost Bank: The Story of Washington Mutual-The Biggest Bank Failure in American History

Based on reporting for which the author was named a finalist for the Pulitzer Prize and the Gerald Loeb Award, this book traces the rise and spectacular fall of Washington Mutual.During the most dizzying days of the...

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