The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
A Business, Nonfiction book. Anyone involved in leading or participating in innovation
More than a decade ago, Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth-seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities.In The Innovator's Guide to Growth, Scott Anthony, Mark Johnson, Joseph Sinfield, and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power.With a foreword by Christensen, this book provides a set of market-proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble, Johnson & Johnson, Pepsi, Intel, Motorola, SAP, and Cisco Systems. The book shows you how to:Follow a market-proven process -- so your company can reliably create blockbuster businessesCreate structures, systems, and metrics -- so the disruptive innovations that will power your...
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- Filetype: PDF
- Pages: 320 pages
- ISBN: 9781591398462 / 1591398460
B14Wl3K10od-.pdf
More About The Innovator's Guide to Growth: Putting Disruptive Innovation to Work
Anyone involved in leading or participating in innovation Well organized "How-to" summary of concepts from The Innovators Dilemma, The Innovators Solution and Seeing What's Next as well as numerous papers and articles.Not a good 'beach book' which is where I read it! A must-read book on innovation for knowledge workers and entrepreneurs.
