Small Giants: Companies That Choose to Be Great Instead of Big
A Nonfiction, Business, Management book. The shareholders who own the businesses in this book have other, nonfinancial priorities in...
It’s an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do . . . creating a great place to work . . . providing great customer service . . . making great contributions to their...
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- Filetype: PDF
- Pages: 224 pages
- ISBN: 9781591841494 / 1591841496
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More About Small Giants: Companies That Choose to Be Great Instead of Big
The shareholders who own the businesses in this book have other, nonfinancial priorities in addition to their financial objectives. Not that they dont want to earn a good return on their investment, but its not their only goal, or even necessarily their paramount goal. Theyre also interested in being great at what they do, creating a great place to work, providing great service to customers, having great relationships with their suppliers, making great contributions to the communities they live and work in, and finding great ways to lead their lives.... Thats when reality sets in. Suddenly you see what the next step is, and you think, Oh, my God, look at all these people I have to lay off. I mean, even though Id put a ton of money back into the company, even though Id stopped taking salary and was paying all the expenses out of my pocket, I still had assets that werent going to be affected. Id have to cut back on my lifestyle, but Id be okay. Here were all these other people, thousands of people, who depended on me, and now theyre going to be out of work. If youre a decent person, if you have any conscience... Success means youre going to have better problems. Im very happy with the problems I have now. Bo Burlingham, Small Giants: Companies That Choose to Be Great Instead of Big //
This book is an important contribution to the business literature. Although I agree with my wife that there may or may not have been any new, earth-shattering revelations in here, I can't think of another book that does such a good job of codifying what distinguishes companies with "mojo" (the author's term) from those without it. Bo... Very good book. Seems like the owners of the companies described decided to take the road less traveled, and the businesses, communities, employees, etc, all benefited from their choice to remain small. I learned how difficult it can be to remain small vs all the pressures-but how it is sometimes the best, and only way, to maintain... If you see that it took me nearly 5 months to read all 221 pages of this slim book, you might think I found it boring, or dense, or inaccessible. And while that seems a reasonable conclusion, you would be completely wrong. This is simply the most interesting and thought provoking business book I have read. Rather than struggling my...
