Value Proposition Design: How to Create Products and Services Customers Want
A Design, Nonfiction, Entrepreneurship book. Your customers are the judge, jury, and executioner of your value proposition. They will be...
If you liked "Business Model Generation," you'll love "Value Proposition Design." The sequel builds on the same visual format and practical tools that made the first one so useful. It shows you how to use the Value Proposition Canvas, a practical business tool to design, test, create, and manage products and services customers want. It compliments and perfectly integrates with the Business Model Canvasfrom "Business Model Generation" so you can succeed with great value propositions...
Download or read Value Proposition Design: How to Create Products and Services Customers Want in PDF formats. You may also find other subjects related with Value Proposition Design: How to Create Products and Services Customers Want.
- Filetype: PDF
- Pages: 320 pages
- ISBN: 9781118968079 / 0
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More About Value Proposition Design: How to Create Products and Services Customers Want
Your customers are the judge, jury, and executioner of your value proposition. They will be merciless if you dont find fit! Alexander Osterwalder, Value Proposition Design: How to Create Products and Services Customers Want //
A great guide on how to think about the value you deliver to your customers. Osterwalder and team knock it out of the park with this one. Value Proposition Design is by far the best business book I have read. There are several well known books on Lean Startup Methodology including Osterwalder's Business Model Generation that champion the idea of gaining customer validation and failing fast. However, these books... A very clear and applicable theory not only for business, but for organizations and events as well. A sort of interactive book, with online companion tools. A great lesson on how to test your hypothesis on the value proposition.
